Hovercraft

Nike SportswearKarina’s Lemonade Stand

NBA All-Star — Salt Lake City, UT

Overview

A custom retail pop-up celebrating Karina’s Lollapalooza performance in Chicago. Bringing a playful twist to the traditional neighborhood lemonade stand, the experience featured an exclusive NSW Studio Fleece hoodie designed specifically for this very limited drop.

Scope

  • Art Direction
  • Experiential Design
  • Set Design
  • Merch Design
  • Illustration
  • 3D
  • Creative Production
  • Event Management
  • Event Staffing
  • Fabrication & Install
Untextured 3D model of the lemonade cart with its scalloped umbrella and crates
The finished lemonade cart in the store, under a red scalloped umbrella with crates of lemons
A wall of lemons forming a Nike swoosh above “Fresh Ice Cold Lemonade” signs
Red milk crates filled with lemons under blue hoodies
A bottle of Karina’s lemonade nestled among lemons in a red crate
Two bottles of Karina’s lemonade, labelled “Mostly Sweet”, on a yellow background
A blue hoodie printed with a lemon wearing a Nike sticker and the words “Mostly Sweet”
The blue capsule hoodie laid flat, with “Making Lemons” down the sleeve and a chrome graphic on the chest
Close-up of the hoodie’s chrome flame-and-star graphic and NSW logo
“Making Lemons into Lemonade” in playful yellow lettering on a pale blue background
The team in blue hoodies posing with lemons under the lemonade stand umbrella
A red “Mostly Sweet” hang tag on a red background
Design views of the Karina’s Lemonade truck from the front, back and both sides
The Karina’s Lemonade truck parked on a city street