Hovercraft

Nike SoccerCorner Kick

World Cup — Los Angeles, CA

Overview

A Nike collaboration build out at the Shoe Palace brand activation space located at Melrose and Fairfax in Los Angeles. Intended to be a neighborhood/community ‘third space’ to come watch highlighted World Cup matches in their back lot + retail and customization of World Cup kits, sportswear product and select footwear.

Scope

  • Concept Development
  • Art Direction
  • Experiential Design
  • Retail Design
  • Brand Design
  • Merch Design
  • Animation
  • Creative Production
  • Production Management
  • Fabrication & Install
The Shoe Palace building on Melrose and Fairfax, wrapped in Corner Kick graphics, with traffic passing
A guest with a ball in front of a wall of match posters and a big Nike swoosh
Flags of World Cup nations hanging from the ceiling above the merch area
A wall of World Cup match posters with an oversized Nike swoosh
A rail of national team jerseys on a pegboard wall
A yellow neon Nike Air sign above sneakers on a mesh wall
Retail wall with jerseys, sweatpants and a stack of orange shoe boxes under match posters
A lounge corner with a rainbow umbrella, red chairs and walls of colourful stickers
Yellow Corner Kick poster: Stop, cop and watch at 700 N Fairfax Ave, Los Angeles
Green poster for the Mexico match watch party: food, fits and footy
Blue Corner Kick poster with a large white Nike swoosh
A guest holding up Corner Kick posters in front of a wall of stickers
A guest crouching with a ball in front of a poster wall
A collage of Corner Kick stickers and Nike Soccer graphics
A DJ playing in front of a Nike Soccer presents Corner Kick backdrop
A group of guests in soccer jerseys posing together
A crowd watching a World Cup match in the sunlit back lot
Fans in Mexico jerseys cheering during a match
Young fans with flags sitting at the front of the crowd
The Corner Kick billboard above the building, with palm trees behind