Hovercraft

Nike FootballThe Next Ones

Las Vegas, NV

The pink inflatable “The Next Ones” sculpture with a Nike swoosh outside a training center entrance

Overview

A weekend long event that brought the most elite high school football players to Vegas for a Nike sponsored combine and player events. We leveled up the experience with a wild, colorful system that leveraged sculptures, collateral, murals, and more.

Scope

  • Concept Development
  • Art Direction
  • Experiential Design
  • Brand Design
  • Merch Design
  • Illustration
  • Animation
  • 3D
  • Content Capture
  • Creative Production
Colorful pennants printed with players’ names hanging from the ceiling
Two players seen from behind in black varsity jackets with “The Next Ones” helmet patches
Front and back of the black Nike Football varsity jacket covered in patches
The stadium from above during an event, giant inflatable characters and a helmet tunnel on the field
A giant inflatable wheel and orange slide on the field, with inflatable characters in the end zone
A pink inflatable alien mascot sitting in the stands above the helmet tunnel and a crowd on the sideline
Three views of a black cleat character with pink soles, above the same character standing on the field
Players posing at night in black “The Next Ones” shirts under green light
Players from behind in black jerseys with neon flame numbers, facing a stage of speakers
Players running drills in front of the inflatable helmet tunnel and a “Next Ones” banner
A black T-shirt printed with a cartoon green helmet and “The Next Ones” lying on grass
Poster artwork of the inflated green helmet beneath bubble lettering reading “The Next Ones”
Illustration of a player character hanging from a Nike keychain with charms
A white T-shirt printed with the keychain character illustration lying on grass
A player in sunglasses sitting on a bench in the muralled locker room
A busy cartoon mural of chains, characters, “The Next Ones” and a “Welcome to Las Vegas” sign
The locker room’s lockers with team jerseys beneath a mural of the “Welcome to Las Vegas” sign
The Next Ones and Nike Football identity in banners of bold pink, blue and yellow type
The event stage between two LED screens, with pink spheres and a neon green speaker wall