Hovercraft

Nike FootballHotel LVIII

Las Vegas, NV

Overview

An elevated brand space in the penthouse suites of a luxury hotel, complete with custom artwork of current NFL legends, a custom Air Max DNA case, a full customization space co-created with Born X Raised and complementary collateral.

Scope

  • Concept Development
  • Art Direction
  • Experiential Design
  • Set Design
  • Customization
  • Brand Design
  • Illustration
  • Animation
  • 3D
  • Content Capture
  • Creative Production
The penthouse lounge: white armchairs around a round table under a mirrored ceiling, with clothing rails and screens behind
The inside of a pink trunk lid, embossed with LVIII and Nike swooshes
A Hotel LVIII Las Vegas garment bag tagged for Kyler Murray, hanging on a gold rail
A vintage sewing machine painted with “The Chaingang LA” lettering
A black varsity jacket with “On the Turf” and Nike football patches, hung against a chain-link fence
Hands working on a black varsity jacket with a purple swoosh at the customisation table
A black varsity jacket with purple Nike patches and chain-stitched lettering, hung against a chain-link fence
Guests customising garments at the Born X Raised table, under a mural of a pink Air Max
A gold bellhop cart holding an Air Max Closet sign, beside shelves of sneakers
A guest holding a Hotel LVIII tote in front of the Air Max shoe wall
A guest in white posing beside the life-size gold figure in the Air Max closet
Two large illustrated portraits of NFL players hung above gold trunks
A player posing beside their illustrated portrait
Illustrated portrait of a player in a blue #22 jersey, in purple and blue
Illustrated portrait of a smiling player in a #17 jersey, one hand raised
Illustrated portrait of a player in a black and blue #8 jersey
Illustrated portrait of a player in a #11 jersey, hand on head
Two guests posing in front of their portraits: one crouching, one in visor sunglasses
A digitally painted portrait of a player in a white jersey and black hoodie against a pink sky
A digitally painted profile of a player in a purple jersey
A digitally painted portrait of a player in visor sunglasses and a blue #1 jersey
A digitally painted portrait of a player in a white #13 jersey against a purple sky
Two graphic portraits of players, one in a Cowboys #88 jersey and one in a Broncos jersey
A guest looking up at a large portrait of a Cowboys player in a hotel hallway
A gold and pink globe sculpture in front of a wall of gold hotel keys
The Hotel LVIII Las Vegas logo printed in gold on a blue trunk
Pink and purple trunks with gold corners, printed with LVIII and swooshes
Blue leather embossed with a pattern of LVIII, Hotel and Nike swooshes
Tan leather embossed with a repeating globe-and-swoosh pattern
Gold trunks with a globe-and-swoosh pattern and a brass latch
A gold grand piano in a sunlit penthouse room
Gold globe-and-swoosh lines printed on a curved pink surface
Pool balls in a Hotel LVIII rack, in Hotel LVIII pink and blue, beside cues and chalk
A cream Hotel LVIII Las Vegas bathrobe hanging in a marble bathroom
A gold tray holding a white sculpted Air Max shoe, a candle and gift boxes
A gold globe-and-swoosh sculpture on a white shelf