Hovercraft

Nike BasketballThe Tea Garden

WNBA All-Star — Las Vegas, NV

Overview

A brand storytelling and customization experience that immersed fans into an over-the-top tea garden theme. From concept through customization graphics, we created everything.

Scope

  • Concept Development
  • Art Direction
  • Experiential Design
  • Set Design
  • Customization
  • Brand Design
  • Merch Design
  • Illustration
  • Animation
  • Content Capture
  • Creative Production
The Tea Garden booth: hedge walls and a floral arch under orange drapes on an orange floor
A tiered orange fountain in front of a floral wall, behind orange rope barriers
Close-up of the tiered orange fountain against a wall of flowers
The floral Tea Garden arch above a white picket fence
Flowers spilling out of a basketball hoop on a hedge wall

event stats

We brought the energy to the WNBA Live fan zone, inviting guests to design custom apparel, purchase limited tea-dyed shoes, snack on macaroons & iced tea, and interact with their favorite Nike W athletes. The Tea Garden was the stand-out experience of the weekend, garnering local and national press. Hovercraft also produced all Nike Basketball social content.

3
days
4.4k
items made
2.75k
fans served
The orange Tea Shop counter, with a patterned table in front
A guest at the Tea Shop counter under shelves of orange teapots
A tea-dyed white Nike Air Force 1 on display among flowers
The Tea Shop’s glass case of macarons
Make ’Em Talk iced tea glasses above rows of green macarons
A stack of orange Nike shoeboxes printed with the Tea Garden logo
Customization tables under swags of orange drapes
Orange figurines of a basketball and characters
Printing tables in front of hedge walls hung with orange panels
A gold-framed painting above a shelf of orange figurines and flowers
A staff member in a lab coat and gloves preparing custom apparel
A staff member screen-printing a design
A sheet of black customization graphics on an orange tie-dye background
A guest holding up a freshly printed Make ’Em Talk tee
A tie-dye tee printed with Make ’Em Talk graphics, held up by gloved hands
Two orange tie-dye Make ’Em Talk Tour tees on a mushroom-field background
A guest carrying a Tea Garden tote bag
An orange pattern of teapots, flowers and Nike swooshes
The Make ’Em Talk lounge with bistro tables, turf and white picket fences