Hovercraft

Nike BasketballThe Shaw

NBA All-Star — Los Angeles, CA

Aerial view of Crenshaw High School at dusk, its courtyard court lit up with a Nike swoosh

Overview

A celebration of hoops, community & culture at Crenshaw High School. Key moments included the 11th Ave night market featuring local brand collabs, on-court games, SNKRS Cafeteria pop-up, a weight room turned styling suite and a Warning Label product launch zone.

Scope

  • Concept Development
  • Art Direction
  • Experiential Design
  • Set Design
  • Brand Design
  • Merch Design
  • Illustration
  • Animation
  • 3D
  • Content Capture
  • Creative Production
The SNKRS Cafeteria: a long serving counter stacked with basketballs under sneaker menu screens
Isometric drawing of the SNKRS Cafeteria design, with its counters, shelves and signage
The SNKRS Cafeteria entrance with a hand-painted “Hourly Drops” sign
A Nike Air Max sneaker on top of a stack of branded food cans
A guest crouching on a yellow cafeteria table beneath the sneaker menu screens
A gold trophy and a white Nike sneaker served on a bed of gold at the cafeteria counter
A sneaker served like a cafeteria dish on green jelly and grass, beside a cake topped with the number 24
A white sneaker beside a dessert topped with a chocolate Nike swoosh
Grocery-style shelves stocked with Nike-branded snack boxes and products
Purple sneakers on refrigerator shelves alongside cartons of chocolate milk
Drinks fridges in the cafeteria stocked with sneakers and bottles
The SNKRS Cafeteria counter and seating under a painted SNKRS mural
A metal lunchbox with a SNKRS toast graphic
A metal lunchbox with a pink SNKRS popsicle graphic
A metal lunchbox with a green Nike apple graphic
The 11th Ave Market sign, listing its vendors, at the night market entrance
Design drawing of the 11th Ave Market sign, street signs and stalls
Tommy’s gift shop and neighboring storefronts in the 11th Ave night market
A small night market storefront covered in hand-painted signs
A guest in a varsity jacket leaning against a graffiti mural
The Crenshaw Skate Club storefront with a patterned wall
Inside the skate shop: plywood walls lined with skate decks and shoes
A yellow night market booth with arcade machines
The Converse booth behind a green and yellow metal grid
Gumball machines filled with orange basketball gumballs
A Nike-branded 11th Ave street sign against a purple and pink canopy
Books and merchandise displayed on a blue table
The purple “ease.” storefront with a guest in the doorway
A row of screens showing close-up portraits
Drawings of the event’s street furniture: newspaper boxes, mailboxes, a hydrant, a bench and a Welcome to The Shaw sign
The Tees, Totes, Candles flea shop with a “Los Angeles vs Everybody” bench
Aerial view of Crenshaw High School at dusk, its courtyard court lit up with a Nike swoosh
The “Welcome to The Shaw” tower above the school courtyard and stage
Nike Basketball and The Shaw banners on the school building