Nike BasketballMt.12Skiii

NBA All-Star — Salt Lake City, UT

Visitors lining up on a Salt Lake City street beside the giant snow sculpture

Overview

Ja Morant claimed his team was the ‘iciest in the league’ — so we launched his signature shoe with a 40-foot tall snow sculpture and iced-out SNKRS pop-up experience. We also created a Ja inspired capsule collection that was sold over the weekend.

Scope

Concept Development
Art Direction
Experiential Design
Brand Design
Merch Design
Illustration
Content Capture
Creative Production
Production Management
Event Management
Fabrication & Install

3D render of the snow sculpture and a clear ice box at dusk

A visitor’s blurred silhouette against the carved snow sculpture

A clear ice block with a figure frozen inside, in front of the snow sculpture

3D render of a giant ice sneaker sculpture beside a SNKRS shoebox building

Render of the ice-walled SNKRS pop-up, with clothing on rails and Mt.12Skiii lettering

Inside the ice room: a snow ramp, a shoebox and a basketball hoop frozen in the wall

Mt.12Skiii merch designs: an ice bag, stickers, a white tote and a cup

Two staff in black jackets posing inside the ice room

A Memphis number 12 jersey frozen in a block of ice

A model plane frozen in an ice wall

A basketball hoop frozen in an ice wall

The ice store with clothing racks under bright strip lights

Sneakers frozen into an ice wall below the SNKRS sign

A shopper browsing jackets on the racks in the ice store

A white long-sleeve tee with an ice sneaker graphic, laid on dark rock

Ice sneaker graphics beside three Ja logos

A snowman graphic built from a Nike basketball, a chain and a beanie

A blue long-sleeve tee printed with the snowman graphic

Mt.12Skiii event credentials: All Access, Retail and Staff passes on lanyards

Black-and-white photo of the team in front of the snow sculpture