A three day pop-up in Salt Lake City during NBA All-Star to launch for Ja Morant’s first shoe & apparel collection. The 30’ sculpture and frozen shoe-box interior is inspired by Ja’s self-proclaimed ‘iciest in the league’ comment.

Break the internet with Ja Morant’s first signature shoe at NBA All-Star 2023.

1.4mil likes on 4 accounts.
527k likes on 3 IG accounts
850k likes TkTk
House of Highlights, ESPN, Nike Basketball, Nice Kicks, Overtime