Jordan BrandNordstrom

New York City, NY

The Nordstrom corner in Manhattan at night, Jumpman logos lit above the windows as a taxi blurs past

Overview

A 2,000 sf women’s streetwear pop-up defining the next era of Jordan retail look & feel and cross merchandising strategies.

Scope

Concept Development
Retail Design
Pop Up
Set Design
Creative Production
Fabrication & Install

The Jordan Women’s window at night: mannequins in streetwear between rails of clothing

The lounge, with boucle armchairs and curved wooden tables on a pink rug, beside shelves of speakers and clothing rails

Curved wooden tables with flowers and magazines in front of a shelf wall of speakers and framed photos

Three mannequins in streetwear on a round steel plinth by the window

Wooden cylinder pedestals displaying a sneaker, a bag and flowers on a pink rug

A lit, recessed shelf wall of sneakers, bags and framed photos

The entrance stairs, with a column of flowers and two colourful character portraits on the wall