Hovercraft

J BalvinMSG Sphere

F1 Grand Prix — Las Vegas, NV

The Las Vegas Sphere lit as a giant Magic 8 Ball reading “Ma G, C’mon!” beside the Grand Prix track at night

Overview

At J Balvin’s headlining performance of the F1 Las Vegas Grand Prix, our content team created 3 unique looks highlighting J Balvin’s brand and catalogue. These graphics played throughout the weekend on the outside of the sphere.

Scope

  • Art Direction
  • Content Production
  • Animation
  • 3D
  • VFX
A performer in a terracotta outfit raising an arm on stage, with a dancer behind
The 8 Ball artwork unwrapped flat: a smiley, the blue “Puede ser” answer and a signature on black
The Sphere covered in grey stone texture beside the lit Grand Prix track at night
Two renders of a dome opening to reveal a white tree inside