CoinbaseMoonshot

NBA All-Star – Indianapolis, IN

Overview

A speed & accuracy based free throw shooting experience inside of a custom geodesic dome, where sound, lighting and screen content on a 30’ curved LED wall reacted to all aspects of gameplay.

Scope

Concept Development
Art Direction
Experiential Design
Game Design
Brand Design
Merch Design
Illustration
Animation
3D
Content Capture
Creative Technology
Software Development
Creative Production
Production Management
Event Management
Event Staffing
Fabrication & Install
Live Event Production

The Coinbase Moonshot dome’s curved LED wall showing a hoop above the moon and “Take Your Moonshot”

A black Moonshot wall asking “Can you score at the speed of crypto?” beside a rack of basketballs

A player takes a free throw inside the geodesic dome as the LED wall counts down the clock

A staffer in a blue Moonshot jumpsuit holding a basketball, with a vault and banknotes floating behind

Close-up of the orange Coinbase Moonshot patch on a blue jumpsuit

The LED-lit backboard and hoop against the starry grid of the curved screen

The “Verify Your Score” wall showing the three NFT prize tiers: Trainee, Astronaut and Commander

event stats

The goal of the game was to make your shot at the same time the digital indicator aligned with the square on the backboard; speed & accuracy landed you in one of three tiers of NFT and physical prizes.

3

days

5k

total users

11k

total shots

68%

completion rate

A blue Coinbase Moonshot hang tag with a QR code on a basketball

Coinbase Moonshot cards in silver merch packaging, printed “The future of money is taking off”

The Moonshot globe, basketball and Coinbase “C” mark on a blue court barrier

A player silhouetted against the glowing LED wall shoots for the hoop under the dome