CoinbaseArena

San Francisco, CA

Overview

Deepening fan engagement through immersive gaming, robotics and on-chain technologies. Sign up in the Coinbase wallet, sink buckets as fast as possible on the fan friendly robo-hoop to then mint NFTs and win merch.

Scope

Concept Development
Art Direction
Experiential Design
Game Design
Brand Design
Merch Design
Illustration
Animation
3D
Content Capture
Creative Technology
Software Development
Creative Production
Production Management
Event Management
Event Staffing
Fabrication & Install
Live Event Production

Crowds walking past Coinbase Arena beneath its circular LED screen

The robotic basketball hoop on its plinth beside a rack of basketballs, a “Robot + Shot” ticker running overhead

“No Bad Shots” scrolling on the LED ticker above a Coinbase Arena wall

A child and an adult watch the robotic hoop move as their name appears on the “Get Ready” ticker

The Coinbase Arena leaderboard of top scores on the curved LED screen

Close-up of the robotic arm holding the hoop and backboard

A hand holding a phone showing the Coinbase Arena microsite

A player in grey poses with a basketball in front of the robotic hoop

A child jumps to shoot at the robotic hoop as the score display reads 1283

event stats

The game proved that fans didn’t need a contract with an NBA team to compete with the robo hoop—or prior blockchain knowledge to engage with digital collectibles to get the true Coinbase experience.

3

days

1.2k

total players

1.1k

digital collectibles

11k

microsite uses

The back of a black hoodie printed with the Coinbase Arena robo-hoop graphic

Coinbase Arena graphic of robotic hoop on grid

Shelves of Coinbase Arena caps, bags and folded merch under blue light

A smiling staff member at the merch counter with shelves of branded bags behind

The Coinbase Arena staff in white uniforms posing with basketballs on the court

Back of a grey “Tech Staff” hoodie at Coinbase Arena

A laptop and monitors running the control software for the robotic hoop