Arc’teryxSoHo NYC Flagship

New York City, NY

Overview

A 14,000 sq ft store bringing the brand’s inspiration and British Columbia roots to NYC. The store introduces a dedicated theater zone that will host storytelling sessions, brand films, and community events, providing an immersive experience that deepens the connection between the brand and its community.

Scope

Concept Development
Art Direction
Environmental Design
Store Design
A/V Consulting
Creative Production

Mannequins in climbing gear in front of a curved LED wall showing desert cliffs

Mannequins in outdoor jackets on wooden plinths across the store floor

A wood-framed wall of beanies, caps and backpacks

Jackets on rails and mannequins either side of a tall rock-face feature wall

The ReBird care and repair wall, listing services beside a shelf of colourful gear

A lit wall of hiking shoes and backpacks under mountain photography

An illuminated wall of backpacks beside a climbing photograph

The Veilance area, with dark tailored outerwear on rails and a mannequin

Pencil sketch of the store interior, with columns and a mountain mural

A tablet held up on site, showing the planned store design

3D render of the store layout, with figures placed among clothing walls